As part of a European campaign Lush Cosmetics staff had themselves covered in molasses (representing dirty oil extracted from Tar Sands in Alberta, Canada) in front of their shops in 21 countries.
Oil extracted from Tar Sands in Canada is considered the most destructive project on planet Earth – it pollutes rivers and soil, destroys pristine boreal forest and kills wildlife and people. Not to mention the carbon footprint for this kind of oil extraction. If want to know more about this issue, here are some interesting links:
The Tar Sands Blow – a short clip on youtube
Dirty Oil – very informative documentary about the Alberta Tar Sands
Indigenous Environmental Network – an organisation campaigning against Tar Sands in Canada (amongst other topics they work on) – good info on the Tar Sands project and its devastating consequences.
Anyhow, I was there to take pictures of the event, and these are my favourite selects.
I liked her expression, she was the girl being covered in molasses, so just before she had molasses poured over her head, she suspiciously eyed the press guys.
A few moments later…
Yuck, see the sticky mess on my fingers!?
Starting to clean up the sticky mess.